12 Jun

Use “Telephone” to Audit Your Company’s Inefficiencies


  In third grade (AKA Grade 3 for Canadians reading), I was introduced to the fascinating phenomena that is the “Telephone Game”.  Mrs. Dohar would tell the person sitting in the back corner of the room a task only one time.  It was then passed along to each person in the class via faint whisper. [...]

03 Jun

Save LinkedIn Messages as Salesforce Activities


One of the big reasons to maintain a full-fledged CRM, rather than a simple address book, is the ability to track activities. Activities include emails, phone calls, meetings – interactions that happen over time. This helps everyone on the team understand the status of a sales contact, and the story behind it. CRM companies like Salesforce have [...]

03 Jun

Easily Turn LinkedIn Profiles into Salesforce Leads and Contacts


Can you remember what prospecting was like before LinkedIn? Having an account on the world’s largest professional network often feels like being handed a CIA intelligence database. But LinkedIn is just a network. It’s not a substitute for a CRM (and nor should they try to be). What we really care about is what happens next  – [...]

29 May

From Side Project to Successful Startup


Designed around simplicity and intuition, easily track your deals and relationships. Stride is a different kind of CRM. Follow us on Twitter or on the Stride Blog. Kevin is the growth guy at Stride, focused on organically scaling with a minimal budget.   From Side Project to Successful Startup  Startups are fun, there’s no doubt about that. However, simply working for a [...]

19 Feb

Getting That Email About a Competitor


Have you seen these guys? I get emails all the time from people asking that question. I just got one this morning from an advisor.  If you have a startup, I’m sure you get them too.  No matter how seasoned of an entrepreneur you are, your first reaction is always to cringe. They’re just not fun [...]

19 Feb

Tips for Clean Data When Connecting Gmail and LinkedIn with Salesforce


Integrating your Gmail account with Salesforce is a huge step towards peace of mind about your database. But email (and LinkedIn) can be a wild west of contact details, identities, and information. People who you email on one address might respond on another, spell their names slightly differently, or even different company domain names. Ecquire [...]

17 Feb

Your Most Valuable Customer is Not Who You Think It Is


“If you don’t have a button for your customers to click that gets you the next customer, each customer is just as difficult to get as the last”- David Barrett, CEO of Expensify There is no activity that is more valuable nor has a higher return on investment than creating evangelists for your product. Evangelists [...]

15 Feb

The 13 Pieces of Advice that Saved our Company


“You suck, your product sucks, your market sucks but we like the team”-  Jason Bailey, Founder – East Side Games At the time I heard this, I didn’t appreciate what this actually meant.  It was also tough to take seriously because Jason had just got done mooning someone four minutes after I met him.  When [...]