17 Aug

Why Messaging and Branding is So Hard


I think it has to do with several key factors: 1. Optimizing H1 tags for the most valuable keywords has significant value in getting you more traffic so your headline is heavily influenced by what’s optimal for getting traffic and not an organic or original thought. Messaging has to be consistent across your site. 2.Be [...]

06 Aug

“Educated Spaghetti Toss”


    Gabe Weinberg is the founder of the search engine DuckDuckGo.  He’s been a great resource and advisor to our team for a few years as well as one of the inspirations to be a leader in privacy.  Gabe’s also working on a book about traction.  He cites that traction is one of the [...]

28 Jun

The Ultimate Guide to Sales Prospecting with Linkedin


Linkedin is the largest professional social network in the world with over 40 million users. Since its IPO, it has been growing fast and is here to stay. What makes linkedin so powerful is that no matter what industry you’re in, you’re likely to find a new prospect or lead for your business. All it [...]

19 Jun

How to Add Tasks, Tags, and Contacts to Highrise with 1-Click


The #1 asked question from Highrise CRM users is “how do I forward, cc, or bcc an email into Highrise?” The awesome folks at 37 Signals recognized that your contact manager is only a database and storage for your business information. It should be as easy and intuitive to put information into it and just [...]

13 Jun

A Simple Guide for Creating a Lead Scoring Program


High leads volume is good – skimping on lead management and prioritization is not. Without some system for ranking prospects, you risk your sales team wasting time on leads nowhere near buying, and marketers nurturing opportunities that are a bad fit from the start. Fortunately, marketers designed the scoring method to address this issue. Research firm Software Advice posted a two-part [...]

04 Jun

What does it feel like to be the CEO of a startup?


Paul recently wrote an answer on Quora to a question on “what does it feel like to be the CEO of a startup?”. It was a very raw recollection of emotions and stories. I thought we’d share some excerpts on our blog. You can read the full answer here. Very tough to sleep most nights [...]

02 Jun

Getting shares back from my cofounders [DANCE VIDEO]


When Ecquire was founded it was actually called Dropcard in an accelerator near UPenn’s campus. The technical co-founders at the time, Ariel and Anton, either had two years of school or a job they’d accepted ahead of them. So, unless what we truly had the next Facebook on our hands, that’s what they were going [...]

07 May

We Break Every Rule of Tech Startups


We each work in any country we want (We’re in Canada, Ghana, US, Israel, one of us lives on a farm, and one of us is about to backpack around southeast Asia with their laptop) We each work any hours we want (we can’t see each other and don’t really care) We take the money [...]